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Real Estate listings: how to take beautiful pictures

REAL ESTATE ADS : HOW TO MAKE BEAUTIFUL PICTURES ?

Do you want to sell or rent a property quickly? In order to put as much light as possible on your future ad and optimise your chances of a transaction, it is essential to take quality photos.

You are an estate agent, and you don't become a photographer overnight. We've compiled the essential tips for taking beautiful, professional-looking photos. Get your cameras out!

PHOTOS TO PUT FORWARD ON A PROPERTY ADVERTISEMENT

Whether it is in the window of your real estate agency or on a classified ad site, you will inevitably be limited by the number of photos of the property to display. It is therefore important to make a careful selection of those to be displayed.

You should concentrate on photos that highlight the property and allow the future buyer(s) to see it as well as possible. Exit the photo of the toilet or the wardrobe, which will not add any real value to your ad.

The first photo that should appear in your ad, and as far as possible, should be of the front of the house or flat. For the buyer, it is essential to have an overall view of the property and to identify the environment in which it will potentially evolve in the near future. Not displaying this view of a property for sale will alert the potential buyer to the fact that you may have something to hide.

Another essential photo to put forward: the main living area. It is in this room that the potential buyer will spend most of his time, and it is therefore natural to show it as a whole, once again to help the person(s) interested in the house to see it. A single view of this main room will be sufficient, to leave room for other rooms in your ad.

You can complete the picture by adding a photo of the main bedroom (if there are several), the kitchen, or even the garden/terrace if the property has an exterior.

In the end, it's all about common sense: put forward what you yourself would like to see in an ad of this type as a client!

HOW TO TAKE GOOD PICTURES?

You don't have to be Robert Doisneau to take good real estate photos. By following a few precepts, even as a great beginner, you should do just fine.

TIP 1: TIDY UP!

Although obvious for many of you, this first piece of advice is nevertheless worth remembering as there are so many ads where chaos reigns. To sell a property as quickly as possible (and this also applies to future visits), nothing should be left lying around! So ask the owner or tenant to tidy up as much as possible and make sure you have everything in order before taking your photos.

Admit that the place is much more pleasant when everything is in its place. You will see more clearly, and so will the potential buyer!

TIP 2: LET THE LIGHT IN!

Light is life! As far as possible, make sure you take all your photos during the day, when the sun is at its zenith and the light penetrates the different rooms.

If your home is naturally dark, don't panic: you can always play with artificial light to create a pleasant atmosphere that will enhance the environment in which you live.

TIP N°3: TAKE CARE OF YOUR FRAMING!

It's an unavoidable rule of photography: to take a good photo, you need a good frame! The first rule to follow is to frame horizontally: this will allow your photo, and therefore your property, to "breathe" as much as possible, and at the same time will not crush the space.

In the same vein, avoid as much as possible low-angle photos which tend to crush the volumes.

WHAT PHOTOGRAPHIC EQUIPMENT TO USE?

Even though most smartphones nowadays make beautiful pictures, photography is still a profession. The best way to do this is to work with a professional photographer, who will be able to help you take the photos that will best show off your property! This is also a real service and a great added value that you will offer to your selling clients.

Even better: companies or services such as NODALVIEW, for example, allow you to create exceptional images and virtual visits!

You have all the cards and tricks in hand to take the best photos for your properties, and maximise your chances of negotiating exclusivity and selling as quickly as possible by making people fall in love with you!