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Real estate: don't neglect the layout of your agency!

REAL ESTATE: DON'T NEGLECT THE LAYOUT OF YOUR AGENCY!

It is often said that it only takes a few seconds to know if the property you are visiting is the right one or not. What if it was the same with the real estate agency you choose?

Badly chosen colours, poor quality furniture or lack of light are all obstacles to the good perception of your agency, and therefore to its potential success. Let's look at some of the things you can easily do to boost the design of your workplace.

THE SHOP WINDOW, THE KEY ELEMENT OF YOUR AGENCY

It will come as no surprise to you that a company called VITRINEMEDIA places the shop window as the most important element of your professional success. And for good reason: it is the very first point of contact between you and your potential future client, who will be able to gauge the agency in front of him at a glance.

To make your shop window sexier (let's put it that way), don't hesitate to bet on its digitalization: a few subtly placed dynamic screens, highlighting for example your flagship properties, will not fail to attract the eyes. However, don't forget about LED poster holders, which have more than proved their worth: a clever mix of the two technologies will make your shop window sufficiently attractive.

Generally speaking, you should be careful not to overload your window, for two main reasons: putting too many properties in the spotlight means putting none of them there (the client's eyes will not know where to look), and the passer-by will not be able to see life in the agency, which is in itself very important.

THE RECEPTION AREA, A KEY PART OF YOUR AGENCY

The reception area of the real estate agency should not be neglected: while they may have to wait a few minutes for you to be available, your clients will have plenty of time to ask themselves a thousand and one questions. It is therefore important to ensure that the questions they ask do not lead them straight to the exit.

This place should be warm and cosy, with a sofa or comfortable armchairs. The walls should be painted in a reassuring colour, such as blue or green. Avoid as much as possible aggressive or garish colours, such as red or pink (especially if used excessively).

Put some information about your agency here and there: why not highlight your recent successful sales (reassurance element), photos of your staff or a reminder of your values and commitments?

OFFICES OR OPEN SPACE?

As far as the rest of the agency is concerned, we personally do not have a preference between several offices or an open space shared between employees. It is up to you to decide what reflects your personality the most.

However, whatever you choose, the decoration should reflect the general codes of your agency: choice of colours, materials, furnishings, etc. It may be appropriate to consult your staff regarding the overall decoration of the agency: after all, this is also where they will spend part of their time.

In any case, avoid overcrowded decorations and make sure that the environment is impeccably tidy, otherwise you will give your client a very poor image.

Another very important point (and this will be the last one in this article): make sure that the light floods the place as much as possible. Because light is life!