Standing out from the competition through communication

As mentioned in the introduction, the property market is a highly competitive sector in which it is not easy to find a place. It is therefore all the more difficult for the client to choose one agency over another, especially if the latter use the same traditional methods of communication.

Hence the importance of standing out, and going where the competition does not go. Be a trendsetter, surf on trends, and learn about the latest methods to effectively promote your properties: you won't regret it!

Being everywhere at once also means being nowhere and taking the risk of doing things in a shaky way. Let's take the example of social networks: it would be easy to invest in all existing social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest...). But is the idea really that good?

Our advice? Don't spread yourself too thin! Do fewer things, but do them well. Be good at the things you are good at, and leave aside, at least for a while, the things you have more difficulty with.

The future is tomorrow! And tomorrow, real estate agencies' communication will be very different from what is done today.

We advise you It's a good idea to start using video right away Whether you want to follow up your buyers or sell your properties, it will be your best asset to shine and make you noticed by potential new customers.

But don't forget the photo, which is obviously not to be neglected. For these, trust a professional who will have the eye to sublimate your property for sale. Quality, always quality!