This is a parameter that tends to be ignored when displaying elements in the window, but the choice of location is just as important as the information to be highlighted!
Light: the word is out. Depending on the orientation of your facade (north, south...), the luminosity will be an essential element to take into account and manage when setting up your digital screens and other written or photographic information.
Thus, the most elaborate communication element in the world can see its impact totally reduced to nothing if it is badly positioned. So avoid areas that are too bright in full sunlight and, on the contrary, those that are in shadow.
Screen sizes, luminosity, contrast: there are a host of parameters to take into account when choosing digital screens to showcase your content.
- Screen size
In the context of an estate agency, varying the size of the different screens presented in the window seems to be an excellent solution. You can highlight the most important information of the moment on the largest screen, while the other information is displayed harmoniously on the smaller screens.
And it couldn't be simpler: the LCD screen ranges from 21.5" to 100", and thanks to videowalls or video walls, the assembled screens can be transformed into digital surfaces of any size!
- Screen brightness
Depending on the exposure to the sun, the right brightness of your screens will be of paramount importance. For example, if you are facing south, an ultra high brightness screen of 4,000 cd/m2 will be the best solution. If, on the other hand, your shop window is located in a street that is less exposed to the sun, a screen with 2,500 cd/m2 will normally be more than sufficient.
In any case, choose the brightness of your screen carefully with a sales consultant during an appointment on site, in your branches, in front of your window! Do not buy a screen from a distance or without having validated the right technology and brightness with a professional who will be able to advise you on the right product for your needs and your agency in particular.
On the other hand, never work in a shop window with products with a luminosity of less than 2500 cd/m2 ; screens with 300, 500 or 700 cd/M2 are reserved for indoor use, for meeting rooms, reception areas, or even lobbies in stations or airports !
