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✨ BLACK WEEK ✨ From November 25th to December 1st inclusively, 20% off on selected e-shop products!

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How to use digital signage effectively?

HOW TO USE DIGITAL SIGNAGE EFFECTIVELY?

You have decided to opt for dynamic window display to increase your visibility and attract new prospects ? Good idea! Here are a few tips on how to make the most of your LCD screen and make a difference through controlled digital communication.

TAKE CARE OF YOUR CONTENT

A dynamic display immediately catches the eye.

Good news, because that is precisely why you have installed it in your shop window! In just a few seconds, passers-by will form an opinion on what is being displayed and this will make them want to look at your offers or not.

For this reason, it is imperative to take care of the content that you put forward through digital.

Beautiful photos, impeccable spelling and a judiciously chosen broadcasting rhythm will allow you to take full advantage of your LCD screen and encourage potential customers to stop in front of your store and walk through your agency or sales outlet.

USE CONTENT SOFTWARE

Generally easy to use, content software allows you to control your dynamic display remotely with just a few clicks.
VITRINEMEDIA offers VM LIVE, which allows you to choose the rhythm and order in which your mandates, advertisements, announcements and videos are broadcast and to modify it according to the content you wish to put forward.

It also has a digital interface on which templates are published that are available to clients for their daily or recurring communications (weather, horoscopes, ephemeris, etc.) and one-off events (Mother's Day, Football World Cup, National Day, etc.), which can be accessed, for example, via the VITRINEMEDIA VM LIBRARY.

A dynamic screen is an immediate eye-catcher

TRAIN YOUR TEAM TO USE IT

An LCD screen in your shop window is a real added value for your visibility and your business! To get the most out of it, it is important that you teach your whole team how to use it, for example to change the content regularly and as you wish.

As well as feeling empowered, your team will be able to update the adverts and offers you want to post and access the content software for you when you are not available. This will allow you to save time while taking full advantage of your digital signage.

A real digital communication tool, a digital signage system offers a multitude of functionalities provided that it is used efficiently. Using content software will allow you to control the display in the window to capture the attention of passers-by at first glance and turn them into potential customers.