DO YOU NEED TO BE A BORN SALESPERSON TO DO THIS JOB?

Romain Cartier, known for his appearances on the show "Recherche Appartement ou Maison" broadcast on M6, is a real estate expert. Every week, he gives the VITRINEMEDIA community his advice on how to improve your role as a real estate agent and optimise your sales.

Of course, having a flair for sales as well as good interpersonal skills are essential qualities for working as a real estate agent. In all day-to-day situations, the job involves knowing how to express oneself well, to put forward one's sales arguments, to prospect, to succeed in convincing new clients and finally to negotiate. It is therefore an unstoppable quality to exercise this profession in the best conditions. However, the essence of this profession does not lie entirely in your ability to behave like a good salesman, and having a commercial streak is not everything. A real estate agent is above all a job of contacts and relationships. His or her priority will be to help clients find or sell a property in the best possible conditions.

Beyond the relational aspect, which represents a very important part of the job, the human side must be emphasised. The real estate agent's job requires great human qualities such as listening, sharing and empathy, which will enable you to carry out your profession in the best possible conditions and to gain the trust of your clients without any problem. Indeed, they will entrust you with their life project. Whether they are buying, selling or renting a property, this will be a key stage for them in which they need to be accompanied and which should not be taken lightly. In order to identify precisely what they are looking for or what they want, it is necessary to listen to them and ask them questions in order to understand them properly, and the estate agent must not fail to do this. Reassured and confident clients will find it much easier to embark on a serene search with you and to plan their future life.