Coldwell Banker - The luxury real estate agency in Boulogne-Billancourt

Drawing on his long experience in the media (Le Figaro and then Vente-Privée), Jean-François Bourdin has made communication a key element in the smooth running of the Coldwell Banker agency in Boulogne-Billancourt, which he bought only a few months ago and completely overhauled.

Aware that the real estate industry is changing rapidly, particularly in terms of digital technology, the young manager has put in place a real communication strategy over the next six months, with a substantial budget.

In addition to traditional media such as the national press, local press (2 magazines in Boulogne-Billancourt) and a mailing operation (flyers in letterboxes), the Coldwell Banker agency also relied on the purchase of keywords and on natural referencing in order to appear in the search engine results. A landing page was also designed to allow clients to make appointments on their own and to be more responsive.

In addition to the point mentioned above, the Coldwell Banker agency worked closely with VM AGENCY for all its signage, and in particular for its sign.

Thanks to 3D projection, an interior logo was adopted which was not initially planned. Support was also provided in relation to the Town Hall and all the administrative aspects.

Overall, and for everything it saves in terms of time, but also for its expertise in the real estate world, Jean-François Bourdin can only advise working with VM AGENCY, which offers a 360° service to cover all communication services.