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Real estate agencies: how to present your estimate?

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REAL ESTATE AGENCY: HOW TO PRESENT YOUR ESTIMATE?

Romain Cartier, known for his appearances on the show "Recherche Appartement ou Maison" broadcast on M6, is a real estate expert. Every week, he gives the VITRINEMEDIA community his advice on how to improve your role as a real estate agent and optimise your sales.

The measurements have been taken, the photos have been taken, and all the information relating to the sale is in your possession: you are now in a position to deliver your estimate to your potential future client.

But how can you carry out this very important stage in the sales process in the best possible way and give the seller the most accurate estimate? This is what we will see in the following lines via 3 pieces of advice that we will give you.

TIP N°1: RETURN THE ESTIMATE WITHIN 48 HOURS

Once you have gathered all the necessary information, we advise you to keep up the momentum and take advantage of the freshness of the information.

You have just seen the property for sale, and this is undoubtedly the best time to gather all the information you have gathered in order to come up with an estimate.

Ideally, it is therefore within 48 hours that you should give your estimate to the seller. Such responsiveness will be seen as a sign of efficiency.

TIP 2: BRING YOUR CLIENT TO THE AGENCY TO GIVE YOUR ESTIMATE

Forget the e-mail or the telephone: it is in your agency that your estimate should be made.

The reason is simple: your agency is your working environment. It is where you (logically) feel most comfortable, where you are in a strong position. Your client will be able to see for himself the environment in which you work on a daily basis, which will reassure him that you are serious about carrying out the assignment.

And who knows: you may even sign a mandate in the process!

TIP 3: EXPLAIN YOUR ESTIMATE TO YOUR CLIENT

Giving your estimate is one thing, but explaining how you arrived at that price is another.

In most cases, the seller probably has a price in mind, whether it is realistic or not. And that price may be quite different from the one you are going to give them. You should therefore explain to your client what led you to this final price: location of the property, state of the market at the time of the estimate, surrounding competition (other similar properties for sale)...

You now have all the information you need to make your estimate with peace of mind! We wish you a good sale.