NOVOTEL

LOCATION
Charenton
PRODUCT
VM Mobile Stand
novotel

THE CLIENT

The Accor Group is the fifth largest hotel chain in the world and is the leader on the European market thanks to an extensive offer ranging from luxury to budget hotels. It owns over 3 645 establishments across the globe. Novotel, founded in 1967, is the historical brand of the Accor Group.
Internationally known and recognized, this 4 stars brand hosts travelers from around the world on a daily basis. Today, the Novotel network counts 414 hotels and continues to strengthen its presence across all continents.

THE CHALLENGE

The Novotel of Charenton already had its own digital display products in place. However, the management noticed that the hotel’s guests did not take the time to read the messages displayed on the screens.
That is why, a static display solution which would allow guests to read the displayed contents in detail was more in line with the hotel’s needs and better suited their environment.
vm mobile stand vitrine affichage led lumineuse

THE VITRINEMEDIA SOLUTION

VitrineMedia suggested the VM Mobile Stand which enabled them to display various messages on the same unit. Novotel Charenton chose to equip the VM Mobile Stand with 2 LED A3 portrait panels and 1 LED A4 landscape panel. Easy to set-up and take-down without any tools, can easily be moved at a moments notice.
The panel holders are very simple to attach to the unit, allowing for a variety of layouts. The VM Mobile Stand has proven to be an ideal match for the needs expressed by the Accor Group. To display the menus and daily specials in the restaurant, th group opted for the VM Wall to display its culinary delights. The VM WALL consists of a wall-mounted structure that holds panels, which can each be clipped-on very easily.
novotel
novotel

THE SUCCESS

With this project in mind, the Novotel in Charenton Le Pont wanted to install VitrineMedia products. Today, it is equipped with 3 VM Mobile Stands: in the reception area, in the hall and in front of the meeting and conference rooms. As for the restaurant, management chose the VM Wall to display its menus and daily specials.
After a few months, these installations have proven to be a success. In the reception area, the VM Mobile Stand allows easy reading of the messages thanks to the 3 tilted A3 displays. The receptionist, tells us: « I also work for another hotel located near Gare de Lyon, and thy do not have these products; I can really tell the difference. It adds a touch of professionalism and elegance to the hotel ». The static display has raised the bar !
In addition, the Customer Service representative, assures us that the VM Mobile Stands are frequently requested by customers organizing large conferences, seminars or other professional meetings. The innovative solution is also a huge success for the restaurant. « Now our menu is highlighted. We have increased our traffic rate in the restaurant space. Before, people did not stop as often to read what we had to offer. This solution works perfectly works for us today, and I’m sure it could suit other markets as well. » adds The Bar Manager.
We would like to thank Frederic Bonnot, the General Director of the Novotel Charenton Le Pont, for having taken part in our case study.