Your store lighting design can make an immense difference on the amount of traffic you are getting on your point of sale.
LED retail lighting that is well sourced and well-designed can play a very large role in boosting your sales. It will attract shoppers and it will direct traffic flow by guiding them towards specific products or merchandise. It will optimize your merchandise by making jewelry sparkle and making colors appear more vibrant. Having a luminous window with the correct LED lighting will become a big part of your brand experience; it will allow your customers to feel more comfortable in your space and want to shop for longer periods of time which will ultimately improve your sales.
The first step to boosting your sales is to make sure customers come through your door. Your window display and your branding plays an essential part in getting your store noticed and attracting potential customers inside your store. The shop’s window needs to grab the attention of people passing by and you should direct light towards whatever you want to be noticed. The lighting needs to support seasonal themes; it should also add texture and create highlights.
High color accuracy is also important for increasing traffic in boosting sales. Your customers will want to view your merchandise in the most vibrant color and true to life form possible. They will want to look good in the clothes that they try on as well and so the LED retail lighting needs to make skin tones appear healthy and natural. When selecting LED lights to set up in your store choose those which incorporate GAI technology or lights with high CRI ratings.
Lighting will shape your store’s overall atmosphere plus it will help to draw shopper’s attention to a specific item in the display. It guides the shopper elegantly to the areas of the store that you’d want to be highlighted. Lighting composition encompasses 3 techniques- ambient lighting, accent lighting and primary lighting. Primary lighting is the general illumination of your store accent lighting attracts the focus of shoppers to a particular display while ambient lighting is a bit more dramatic as it creates an intriguing effect by playing light off of shadow. Your primary lighting should not be too dim because it makes the biggest impact seeing as it tends to affect the customer experience; perception is made easier by contrast. Use accent lighting sparsely to avoid its effect from being cannibalized. Consider the products you want to highlight. A good example would be using accent lighting on lower shelving units to attract attention as they are naturally not within the shopper’s gaze.
Another aspect of retail window lighting you should consider to increase traffic to your point of sale is directional LED lighting. It will enable you to guide customers towards specific merchandise by highlighting feature displays. It can also be used to emphasize on particular products and attract customers to buy merchandise all the while directing the flow of traffic to your store. In order to achieve this, you can select LED Track Lighting which has beam angles that are adjustable which will give you the freedom to reposition as the collections and products being displayed change.
High-quality LED lighting can also be very effective in creating a specific mood for the store and the window display as well. This is an elementary part of the retailer’s brand and it enhances the customer’s experience in your store. To make your customers feel more comfortable and at ease, setting up a Premium LED ambient lighting is recommended plus a comfortable customer will be more likely to stay longer and of course, shop more.
Take display colors into consideration because they play a big role in luring potential customers into the store. Colors induce strong emotions plus they influence how people perceive a product. Certain colors are attributed to particular emotions for example green and blue are calming while orange and red are seen as arousing. Go for a window display with bold colors to catch the eye of people passing by. A subtle backdrop with a solid color such as black or white could keep your customers’ attention more focused on the products you intend to sell by making the products stand out.
Product grouping on your window display can help attract customers’ attention and even help with suggestions on how to use the products. Your display should tell a story. When creating the display use the rule of three which increase your likelihood of capturing the customer’s gaze because the imbalance triggers the brain; the same goes for all odd numbers. Try and include objects which may look out of place or odd which will make the customer stop in their tracks and look twice.
Signage is also important because it can be promotional, informational or directional. It entails playing with iconography, imagery and graphics to add personality to the store’s visual identity and draw in the customer. Signs provide customers with the information they need while being an extension of your brand. Your signage must be understood at a glance so ensure you use large and bold copy wherever possible.
Generally, think of your window display as the first impression a customer has of your physical store. It is an excellent way to let shoppers know what is new, which products are on sale and what items are best sellers. Significant studies have indicated that displays can increase sales by up to 540% plus a well-organized hotspot can boost sales by 229%. Hotspots are areas of the store which are the most visible and thus get the most traffic.