BANK OF SYDNEY

LOCATION

Australia

PRODUCT

VM TWO A0
bank of sydney logo

THE CLIENT

Bank of Sydney, a banking network consisting of 18 agencies, was founded in 2001 and is the Australian subsidiary of the international Bank of Beirut. As a new player to the banking sector, Bank of Sydney set itself apart with its strong customer service skills and resulting client satisfaction. In 2017, Money Magazine awarded the group with the « Cheapest Home Loan Package Bank » award. Bank of Sydney was also ranked Number #1 in customer satisfaction for the 4th year in a row, by the prestigious Canstar agency.

THE CHALLENGE

The Australian banking market is dominated by the “big Four” major renowned national groups, implanted decades ago. To set itself apart, Bank of Sydney gives a great deal of importance to its customer service and external communication. This is precisely why Bank of Sydney called on VitrineMedia to find its solution.
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THE VITRINEMEDIA SOLUTION

For optimum visibility, VitrineMedia suggested the VM TWO FORMAT A0 displays perfectly suited for marketing in the banking sector. Its wide surface offers many possibilities for both qualitative and quantitative advertising. Elegant yet full of character, it allows for detailed communication about the groups products as well as services.
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THE SUCCESS

With its new visual marketing using the large format VM Two A0 Displays, Bank of Sydney earned numerous new customers and has seen a drastic increase of home-loan enquiries. This success inspired many more VitrineMedia LED Display installations in all Bank of Sydney agencies. Today, Bank of Sydney is open to being equipped with VitrineMedia’s window display Hot-Spot service. One step further into the innovative world of window displays.